FRMWRKD Editor Guide

Short-Form Content
from What Already Exists.

Videos, products, news, tools — we turn them into short-form. Scroll right to begin.

01 — The Core Idea

1 Source
becomes 6 Shorts.

Most of the time the source is a long-form video or a product. But it can also be a tool, a news story, or an AI update. You pick pieces from it and create multiple shorts.

Main focus: Videos & Products. That's 90% of what we do. News and tools are bonus content when the timing is right.

YOUR SOURCE Long-Form Video Product News / AI Update Tool Release MAIN FOCUS BONUS Short 1 Technique Short 2 Workflow Short 3 Tool Review Short 4 Hot Take Short 5 Overview Short 6 Reaction Each short = a different angle Same source material
02 — Your Job

Don't clip.
Regenerate.

Take a concept from the video. Give it YOUR twist — new hook, faster pacing, different angle. Same idea, fresh delivery.

CLIPPING Cut random 30 sec Add title. Post. No hook. No goal. REGENERATING Understand concept New hook + your twist Clear CTA + goal The story already exists. You just present it in a new way.
03 — Save Time

Collect assets
for the same theme.

All 6 shorts come from the same long-form. So collect similar footage, music, sound effects, and graphics ONCE. Reuse across all shorts in that batch.

1 THEME / 1 LONG-FORM COLLECT ONCE, USE FOR ALL 6 SHORTS Footage Music SFX Graphics Prompts S1 S2 S3 S4 S5 S6
04 — AI Skill

The skill writes
voice-overs for you.

There's a Claude Code skill already built. It turns any transcript into 10 short-form ideas with ready voice-over scripts. You just pick and refine.

1. Copy transcript from long-form video 2. Paste into Claude Code → /shortform-repurposer 3. AI gives you 10 voice-over ideas 4. Read them. Pick 4-6 best. Give feedback. Take as-is or Optimize with AI
05 — Real Example

1 Commercial
= 4 Shorts.

Long-form: "How I made an AI commercial with Kling 3.0 + Artlist"

Short 1: Technique

"This was generated with AI. The secret is the prompt formula..."

Short 2: Workflow

"This prompt database speeds up the workflow 3x..."

Short 3: Tool

"Why I chose Artlist. Here's with sound... here's without."

Short 4: Hot Take

"Kling 3.0 just killed traditional video shoots."

AI Commercial Long-form video Prompt Formula Technique Speed Workflow Database Why Artlist Tool / Affiliate No More Shoots Hot Take
06 — Every Video Needs a Goal

1 Theme.
1 Trigger Word.
All shorts point there.

Before you edit: what does the viewer comment? That one word leads to the video, the product, or the link. All shorts in the same batch use the SAME word.

The only CTA format: "Comment [WORD] and I'll send it to you"

No "link in bio". No "check description". Just one trigger word → we DM them.

1 THEME (Video, Product, Tool, News) 1 TRIGGER WORD e.g. KLING, VAULT, ARTLIST ALL SHORTS END WITH SAME CTA Short 1 "Comment KLING" Short 2 "Comment KLING" Short 3 "Comment KLING" Short 4 "Comment KLING" Short 5 "Comment KLING" Short 6 "Comment KLING" We DM them the link Long-form / Product / Affiliate — same link
07 — Trigger Words

These are the words
we use as CTAs.

Each batch of shorts uses ONE trigger word. The viewer comments it, we DM them the link. This drives engagement and captures leads.

Rule: One trigger word per batch. All 4-6 shorts from the same long-form use the same word.

KLING
Kling tutorial link
PROMPTS
Prompt database
ARTLIST
Artlist affiliate
WORKFLOW
Workflow doc
VAULT
Product access
GUIDE
Written guide
AUTOMATE
Automation system
VIDEO
Full long-form
AI
AI tools list
08 — Golden Rules

Remember these.

1. Start from long-form.

Every short traces back to something we already have.

2. One short = one idea.

Two ideas? Two videos. Split them.

3. Goal before editing.

Where does the viewer go? Answer first.

4. Regenerate, don't clip.

Same concept. Your twist. New angle.

5. Use the AI skill.

Paste transcript. Get ideas. Pick best. Refine.

6. 30-40 seconds max.

So packed people need to rewatch.

7. Save your prompts.

Every prompt becomes content later.

8. Clarity over flash.

If the message is unclear, nothing else matters.

09 — Learn from the Best

5 Creators. What they do right.

We analyzed 50 videos from top creators in our space. Here's what works and what you can steal.

@heysirio
8.2M total plays · 4M avg per video
"I achieved this iPhone 15 AI ad in 5 simple steps"
Lesson: Show the result in frame 1. Don't build up to the payoff — lead with it. Explain while the demo runs.
@devinjatho
3.9M total plays · 711K avg
"If you're a video editor or a business owner, listen up."
Lesson: Call out your exact audience in the first sentence. Gate free resources behind comments. Comments = algorithm fuel.
@nick_saraev
1.6M total plays · 163K avg
"While everybody's been obsessing over ChatGPT, Google silently released 10 free AI tools"
Lesson: Contrarian positioning. "While everyone does X, here's what they missed." List multiple tools fast. Gate the full list behind a comment word.
@ohneis652
970K total plays · 97K avg
"Rest in peace traditional product photography. This is the cheat code."
Lesson: Frame tools as industry shifts, not improvements. "Death of X" language hits harder than "better tool for X". Always tie to money saved.
@johnbucog
1.7M total plays · 172K avg
"I've been chasing this for years, but never came close. Then this tool dropped."
Lesson: Personal struggle → discovery → solution. Cut your CTA short on purpose ("You want this? Comm—"). Incomplete endings drive more engagement.
The Pattern
What ALL of them do
0-2s: Hook (result, bold claim, or callout)
2-15s: Agitate problem or show demo
15-40s: Deliver value fast
40-50s: CTA — "Comment [WORD]"
10 — Hook Templates You Can Steal

Proven hooks by category.

Pick a format. Fill in your topic. Every hook below has generated 100K+ views.

The Result First

"This was made with AI. Here's the exact prompt."

Best for: technique videos, tool demos

The Contrarian

"Stop using [popular tool]. There's a free alternative that's 10x better."

Best for: tool comparisons, hot takes

The Death Sentence

"Rest in peace [old method]. [New tool] just killed it."

Best for: industry shifts, new releases

The Audience Callout

"If you're a [role] and you're not using this, you're leaving money on the table."

Best for: workflow videos, products

The Secret Drop

"While everyone's been obsessing over [X], [company] silently released [Y]."

Best for: news, tool lists, FOMO

The Struggle Story

"I've been trying to do [X] for years. Then I found [tool]."

Best for: personal narrative, trust building

The Bold Claim

"This script made me $50,000. And I'm giving it away free."

Best for: automation builds, products

The Incomplete CTA

"You want access to this? Comm—" (cut mid-word)

Best for: any video — curiosity gap ending

11 — FAQ

Common questions.

Do I always start from a long-form video?
Most of the time yes — videos and products are 90% of what we do. But you can also create shorts around news, tool releases, or AI updates. The process is the same: understand the source, give it your twist, pick one trigger word.
Can I just clip a section from the long-form?
No. Clipping = lazy and performs badly. You take the concept, rewrite the hook, change the angle, use a faster pace. Same idea, completely different delivery. The viewer should not recognize it as a clip.
How does the AI skill work exactly?
Copy the transcript from the video or write the topic. Open Claude Code, run /shortform-repurposer. It gives you 10 voice-over ideas with full scripts. You pick 4-6 best ones. Then either use them as-is or optimize with feedback. You can also ask it to rewrite in a different style.
What if I have two ideas from one video?
Two ideas = two separate shorts. Never combine multiple ideas in one 30-second video. Split them. Each short has one concept and one clear message.
How do I pick the trigger word?
Theo decides the trigger word per batch. It's usually related to the topic: KLING for Kling videos, PROMPTS for prompt content, VAULT for product launches. All 4-6 shorts from one source use the same word. One theme, one word.
What's the ideal video length?
30-40 seconds. So packed with value that people need to rewatch 2-3 times to absorb everything. If you can say it in 25 seconds, say it in 25. Never pad for length.
Should I use AI voice or real voice?
Short-form uses AI-generated voice — fast, engaging pacing. The AI skill gives you the script, you generate the voice-over. Theo records the long-form with his real voice.
What if there's no long-form yet for a topic?
Then it's probably a news/tool/update short. You can create these standalone. But always pick a trigger word and know where the viewer should go after watching. No video without a goal.
How many shorts per batch?
4-6 shorts per source/theme. The AI skill gives you 10 ideas, you pick the strongest 4-6. All use the same trigger word, same collected assets (footage, music, SFX, graphics).
What makes a good hook?
Lead with the result or the boldest claim. Never start with "Hey guys" or "In this video." First 2 seconds decide if they stay. Check the Hook Templates slide for formats that work.

That's it.

1 source. 6 shorts. 1 trigger word. The skill writes. You refine. Clarity over everything.

Questions? Ask Theo.